LG is on fire: the OLED LG 65EF950V TV-set review

LG 65EF950V TV set

The latest OLED LG 65EF950V TV set

LG has recently tried to impress everyone by introducing new TV models with UltraHD screens. We acknowledge that the company has reached the main goal, since we can find OLED screens with 4K resolution among the new LG TVs, which is an incredible achievement. Why? This is simply because no other manufacturer makes OLED TV sets with a resolution four times bigger than the ordinary FullHD screens can offer.

As always, LG works on conventional flat and yet-to-become-extremely-popular curved (bent) TV sets. We, consumers, can find a suitable device with a 55, 65, or 77-inch screen, but the LG 65EF950V and 55EF950V drag most of our attention, because we prefer an even TV that will not disfigure images and videos. There is also a top-notch flat 65EF980V TV from LG (also known as 65EF9800 in the USA), but it offers only a detachable soundbar for an extra sum of money. In return, the EF950V models are cheaper and provide just as many features. Today we are going to speak more about the middle-range 65-inch OLED TV – the LG 65EF950V. You can also opt for a smaller 55-inch LG EF950 TV. In general, both models are equal on paper, and the only difference between them is the size.

LG 65EF950V main features at a glance:

  • OLED 4K (3840x2160px);
  • Color Prime for extended color gamut;
  • 1300Hz Frequency;
  • Absent response lag;
  • Infinite contrast;
  • Great slender design;
  • 3D+/2D to 3D conversion.

Now let’s look at these traits in details.

The LG 4K OLED EF950V TV-screen review

The LG 65EF950V main gains

Last year, we could buy a 65″ FullHD OLED TV-set from the Korean manufacturer, but now the technology was advanced to a higher level. LG should be happy with its new OLED screens, because no one will be able to find a single LCD competitor to this matrix, at least for now. As you already know, 4K provides four times larger resolution than previous top screens. This means we get a much sharper image. As for colors, the latest OLEDs utilize a wider scope to produce more accurate color mixing and transitions, than the LCD LED-backlit counterparts. LG has even managed to increase the brightness level up to 1000 nits in order to support High Dynamic Range. However, this feature is somewhat dubious: some TV manufacturers did not believe that the new LG OLED TVs are capable of that. Nonetheless, LG claims this was possible, so we should put faith in the company. Besides, the HDR standard is not completely described. It should be noted that LCD screens are also capable of being bright as hell, but they diminish the contrast when too shiny. The blacks become grays, and this leads to a depressing result. The OLED matrix doesn’t work in this way. Instead it has infinite contrast at any brightness level.

The OLED matrix trashes conventional LCDs regarding how it displays dynamic scenes. There are two main TV traits that you should look for if you are concerned about the picture quality of lively action movies. They include the input lag and refresh rate. A quality TV should provide at least 400Hz to show a truly smooth movement. The top LCD LED-backlit TV can make it twice more. But LG was capable to push the frequency of the 65-inch EF950V TV up to 1300Hz. Such refresh rate was previously achieved only by Plasma. As for the input lag, the LG 65EF950V will delay image rendering by a single microsecond. You can read this as OLED TVs do not have input lag. Once more, this important characteristic was presented solely by Plasma screens.

Another essential feature: the LG 65EF950V is a slim TV. When measuring the side part of the screen, we get an astonishing value of five centimeters. The TV looks great from the outside thanks to this. Additionally, the transparent stand makes the TV fly in the air, so it makes the overall design even greater. Do you want to know about the bezels? They are not perceivable.

The LG 65EF950V is a great TV, without doubt. Unfortunately, the main drawbacks of this TV set cannot be forgot. In the next paragraphs, we will explain why.

The LG 65EF950V main drawbacks

First and foremost, you will not find a lot of content in the 4K resolution. Surely, Avengers: Age of Ultron is available in 4K, but most films, even modern ones, do not give us that quality. Hence, 4K resolution is rather a technology of the future. On the other hand, LG has an ace in the hole: special Upscaler – a software gimmick – will transform a 720p or 1080p video into a 2160p. We can give only one recommendation: you should resist the temptation to scale a 720p to 4K, because the result is not really great. As to the FullHD video, the upscaled 1080p image looks pretty good. One more thing: Netflix, YouTube, and Vimeo have some 2160p videos on their servers.
We also do not completely agree with the price of the LG 65EF950V. The OLED technology is relatively new, and it still struggles to become widely used, so LCD rules the roost so far. However, considering a much better image quality that we get with OLED screens, it is worth thinking about the latest LG TVs. And don’t look for the prices on external forums: times has greatly changed since March 12, 2015; and we should be grateful to LG for the (almost) two times reduced price.

The last concern is the lifespan of an OLED TV: we don’t know yet if LG was able to improve this figure in the latest 65EF950V TV.

Plasma VS LG OLED 4K

We could not omit this comparison, as Plasma TVs are great for watching films. Plasma has got rid of teething problems several years before. But this great technology was left aside just a couple of years ago, when the LCD LED-backlit screen finally became a mass product. LCDs can be much cheaper, and they can have any screen diagonal. But we should be honest: if we want to immerse in film atmosphere, we will not find a real contender for Plasma if we compare the characteristics of Plasma TVs with those of LCDs. Therefore, OLED TVs are deemed as a replacement for Plasma.

Plasma and OLED have many features in common: the shortest response time possible, high refresh rate, great blacks, and great viewing angles. At the same time, OLED does win on many occasions over Plasma. OLED TVs consume less energy, they are much brighter, thinner, and lighter. They ensure the rendered video has accurate colors. The choice would be really difficult if Plasma was not put behind, but that is not the case.

The Bottom line

There is nothing to add, to be honest. If you a true film lover, you will buy the latest LG OLED TV. There isn’t a single LCD LED-backlit TV that will ever achieve the same image quality, even compared to Plasma. The price of the LG 65EF950V may be too steep, but the TV is worth it.



  1. Too many mistakes (best lcd are now way vetter than you think…plasma can’t compete), just for input lag : “In terms of the input lag, we measured the EF950V at 59ms in the ISF modes and 51ms in the Game mode” not 0 ! it’s a problem for serious gamers (but not for others).

    • Actually, if some technology is not improved several years in a row, then it will not be totally on par with others. Plasma TVs, however, still have some characteristics to fight against LCDs (e.g., the input lag you mentioned, is nonexistent on the Plasma screens).

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